Amazon Advertising
Amazon Ads Management,
Powered by AI.
₹65 Cr+ in ad-driven sales. ₹12 Cr+ ad spend managed across 150+ brands using our proprietary AI platform, ScaleSkus. Real-time data fusion, automated bid optimization, and intelligent search term classification — at scale.
Campaign Types
What We Manage
Full-funnel Amazon advertising across every ad format.
Sponsored Products
Keyword and product targeting campaigns that drive direct sales. Auto-to-manual graduation, bid optimization, and negative keyword management — all AI-driven.
Sponsored Brands
Headline search ads, Store Spotlight, and video creatives that build brand visibility at the top of search results. Drive traffic to your Amazon Store.
Sponsored Display
Retarget shoppers on and off Amazon. Product targeting, audience targeting, and views remarketing to capture high-intent buyers who haven't converted yet.
Our Edge
The AI Advantage
What our AI engine does that manual management cannot.
Real-Time Bid Optimization
Bids adjusted multiple times daily based on conversion velocity, competition, time-of-day, and inventory levels. No more set-it-and-forget-it.
3-Step Search Term Classification
Every search term is auto-classified as Winner, Potential, or Waste. Winners get scaled, Potentials get tested, Waste gets negated — continuously.
Automated Negative Keywords
Wasteful search terms are identified and negated automatically before they drain your budget. Runs on 189K+ search terms across all campaigns.
Day-Parting Intelligence
AI analyzes hourly conversion patterns and adjusts bid multipliers to spend more during peak converting hours and less during waste hours.
Budget Pacing & Allocation
Dynamic budget distribution across campaigns based on real-time performance signals. Ensures top performers never run out of budget mid-day.
Full Change History
Every optimization is logged with before/after values, reasoning, and outcome. Complete transparency and auditability on every change.
Our Platform
Amazon Technology Stack
Built on <a href="https://scaleskus.com" target="_blank" rel="noopener noreferrer">ScaleSkus</a> — our proprietary Amazon intelligence platform.
Proprietary AI Platform
Data Fusion Engine
Ads API + SP API + Marketing Stream
Automated Tasks Executed
Search Terms Classified
How It Works
Our Amazon Ads Process
A structured approach to scaling your Amazon advertising profitably.
Account Audit
Deep analysis of your current campaigns, search terms, ACOS, TACoS, and wasted spend. We identify every opportunity and leak.
Campaign Architecture
We restructure your campaigns using proven frameworks — single keyword ad groups, product targeting, auto-to-manual flows — all mapped to your business goals.
AI Onboarding
Your account is connected to ScaleSkus. Tri-source data fusion begins, AI models start learning your category, and automation rules are configured.
Optimization & Scaling
AI takes over daily optimizations — bid adjustments, search term harvesting, negative keyword additions, budget pacing. Human strategists oversee weekly.
Reporting & Strategy
Weekly performance snapshots, monthly strategy calls, quarterly business reviews. Full transparency with change-level audit trails.
Get a Free Amazon Ads Audit
Find out exactly where your Amazon ad spend is being wasted and how our AI can fix it.
Get Your Free Audit →FAQ