Terms of Service

Last updated: April 2026

These Terms of Service ("Terms") govern your use of the services provided by ATIL ("Artallur Technologies," "we," "us," or "our"). By engaging our services or using our website at atil.ltd, you ("Client," "you," or "your") agree to be bound by these Terms.

1. Service Description

ATIL provides AI-powered digital marketing services, including but not limited to:

  • Amazon Ads management (Sponsored Products, Brands, Display)
  • Meta Ads management (Facebook and Instagram advertising)
  • Google Ads management (Search, Display, Shopping, YouTube)
  • AI-powered search engine optimisation (SEO)
  • Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO)
  • WhatsApp marketing and automation
  • Marketing analytics, reporting, and strategy consulting

The specific scope of services for each engagement will be defined in a separate service agreement, proposal, or statement of work ("SOW").

2. Client Obligations

As a client, you agree to:

  • Provide timely and accurate information, assets, and access credentials necessary for service delivery.
  • Maintain valid and funded advertising accounts on relevant platforms.
  • Review and approve deliverables, creatives, and campaign strategies within agreed timelines.
  • Comply with the terms of service of all advertising platforms on which campaigns are run.
  • Notify us promptly of any changes that may affect service delivery.
  • Ensure that all materials provided to us do not infringe third-party intellectual property rights.

3. Payment Terms

  • Fees: service fees are as specified in your SOW or proposal. All fees are quoted in Indian Rupees (INR) unless otherwise stated.
  • Invoicing: invoices are issued monthly in advance or as specified in the SOW.
  • Payment due: payment is due within 7 days of invoice date unless otherwise agreed in writing.
  • Late payments: overdue amounts may incur interest at 1.5% per month. We reserve the right to suspend services if payment is overdue by more than 15 days.
  • Ad spend: advertising spend is billed directly by the respective platforms (Google, Meta, Amazon) and is separate from our service fees.
  • Taxes: all fees are exclusive of applicable taxes, including GST. Taxes will be added as per prevailing rates.

4. Intellectual Property

4.1 Client IP

You retain ownership of all pre-existing materials, brand assets, trademarks, and content you provide to us. You grant us a non-exclusive, revocable licence to use these materials solely for the purpose of delivering agreed services.

4.2 ATIL IP

We retain ownership of our proprietary tools, methodologies, software (including ScaleSkus), templates, frameworks, and any know-how developed independently of your engagement. These are not transferred to you.

4.3 Work Product

Custom deliverables created specifically for you (ad creatives, copy, reports, strategies) are assigned to you upon full payment for the relevant period. Generic frameworks or tools remain our property.

5. Confidentiality

Both parties agree to keep confidential any non-public information received from the other party during the engagement. This includes business strategies, campaign data, financial information, and proprietary methods. Confidentiality obligations survive for 2 years after the termination of services.

Confidentiality does not apply to information that:

  • Is or becomes publicly available through no fault of the receiving party.
  • Was already known to the receiving party prior to disclosure.
  • Is independently developed without reference to confidential information.
  • Is required to be disclosed by law or legal process.

6. Limitation of Liability

  • Our services involve managing advertising campaigns on third-party platforms. We do not guarantee specific performance outcomes, rankings, or return on ad spend.
  • We are not liable for actions taken by third-party platforms, including account suspensions, policy changes, or algorithm updates.
  • Our total liability for any claim arising from services shall not exceed the fees paid by you in the 3 months preceding the claim.
  • In no event shall we be liable for indirect, incidental, consequential, special, or punitive damages, including loss of revenue, profit, or data.

7. Termination

  • By either party: either party may terminate the engagement by providing 30 days' written notice.
  • Immediate termination: we may terminate immediately if you breach these Terms, fail to pay after notice, or engage in illegal activity.
  • Effect of termination: upon termination, you will be billed for all services rendered up to the termination date. We will return your assets and provide reasonable transition assistance.
  • Survival: sections on Intellectual Property, Confidentiality, Limitation of Liability, and Dispute Resolution survive termination.

8. Dispute Resolution

  1. Negotiation: the parties shall first attempt to resolve any dispute through good-faith negotiation within 30 days of written notice.
  2. Mediation: if negotiation fails, the parties agree to attempt mediation before a mutually agreed mediator.
  3. Arbitration: if mediation is unsuccessful, the dispute shall be referred to arbitration in accordance with the Arbitration and Conciliation Act, 1996. The seat of arbitration shall be Belagavi, Karnataka, India.

9. Governing Law and Jurisdiction

These Terms are governed by and construed in accordance with the laws of India. Subject to the dispute resolution clause above, the courts of Belagavi, Karnataka, India shall have exclusive jurisdiction over any proceedings arising from these Terms.

10. Modifications

We reserve the right to update these Terms at any time. Changes will be posted on this page with an updated "Last updated" date. For active clients, material changes will be communicated via email at least 15 days before they take effect. Continued use of our services after the effective date constitutes acceptance of the revised Terms.

11. General Provisions

  • Entire agreement: these Terms, together with any SOW or proposal, constitute the entire agreement between you and ATIL.
  • Severability: if any provision is found invalid or unenforceable, the remaining provisions remain in full force.
  • Waiver: failure to enforce any right or provision does not constitute a waiver of that right.
  • Assignment: you may not assign your rights or obligations without our prior written consent.
  • Force majeure: neither party shall be liable for delays or failures caused by events beyond reasonable control, including natural disasters, pandemics, government actions, or internet disruptions.

12. Contact Us

For questions about these Terms, contact us: